Case study — San Diego, California
Enchanted
Princess Parties
Client
Enchanted Princess Parties
Where
San Diego, CA
Cast
Six original princesses
Status
Live
The brief
A one-woman fairytale needed an invitation, not a website.
Enchanted Princess Parties is one performer, six gowns, and a calendar of San Diego birthdays. Kids meet their favorite princess; parents get songs, stories, royal games, and face painting that show up on time. The site had to work on both audiences at once — wonder for one, confidence for the other.
The rule we set: storybook, not clip-art. A painted castle instead of stock balloons, gold leaf instead of glitter GIFs, and every shimmer earning its place — one wand, one pair of gates, one trail of stardust.
What was built
A castle that moves
The hero is a painted twilight castle that breathes — a five-second film under 500KB, poster-first so it opens instantly on the phone of a parent at a playground. The headline does the selling: “Bring the magic to your doorstep.”
The Royal Court
Six princesses — the Ice Queen of Arendell, the Rose Princess, the Ocean Princess and their sisters — in a scroll-pinned coverflow with a roman-numeral rail. Every character is her own creation, inspired by classic fairytales and belonging to no film studio.
An invitation, not a price list
“Choose Your Magic”: three packages set like a gold-foil party invitation, $250 to $310, prices counting up as the menu unfolds. The fine print stays friend-to-friend, deposit and all.
Pixie dust, rationed
Gilded gates part on first visit, stardust trails the cursor, and a wand flies in to tap one section — once. Each trick appears exactly one time, so the page feels enchanted instead of busy.
“Magical to a five-year-old. Trustworthy to the one holding the credit card.”
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