Web design — Pacifica, California
FOGLINE
Hand-built websites from the edge of the Pacific.
Scroll to clear the fog
The website your brand deserves.
Most studios show you a portfolio — this page is one. Every section below is a different design language: a different business, a different feeling. No templates, no page builders. Keep scrolling and watch the whole site change its mind nine times.
Before you scroll any further
What it costs.
The mockup is free.
I build your homepage before any of this comes up — no invoice, no meeting, no obligation. Keep scrolling to see what one looks like. If it isn't right, we part friends. If it is, these are the numbers.
from $150
A straight, solid site
Your story, your photos, your hours, your menu. Built by hand, loads fast, looks like you and not like a template.
from $300
A custom interface
Designed around your business specifically — the way every site further down this page was.
from $500
The full build
More pages and more moving parts. Booking, galleries, live hours, whatever the business actually runs on.
The fog we're named for — Pacifica, California
N° 01 — Old-World Classic
Some have been at it
since 1959.
Aged paper, brass rules, a script with memory. For ristorantes, delis, and family institutions with a story worth setting in type.
This one's personal — my grandmother's restaurant in San Francisco. The plate above is the real thing — the same calamari her homepage opens on.
- The real 50-dish menu
- OpenTable reservations
- Two rooms, one kitchen
- A merch shop on their own Stripe
N° 02 — Warm & Organic
Some feel like
morning sun.
Cream, terracotta, honest type. For cafés, wellness bars, and anyone whose product is a feeling of home.
- The full menu, its own page
- Live Pacifica weather in the hero
- 4.8★ · 63 Google reviews
N° 03 — Dark Luxury
Some brands whisper
in gold.
Serif editorial. Candle-lit palettes. Restraint. For brands that sell trust at a premium — and know silence is expensive.
- Editorial typography
- 3D starfield & grain
- Built-in commerce
N° 04 — Storybook & Enchanted
Some are spun from
pure magic.
Blush, gold foil, a serif that curtsies. For the businesses that sell wonder — parties, keepsakes, and once-upon-a-times.
Built for a real client — a princess-party performer in San Diego with six original storybook princesses. It has to look magical to the kids and trustworthy to the parents booking it.
- Painted castle film hero
- Scroll-pinned royal court
- Gold-foil package menu
N° 05 — Neon & Electric
Some light up
the whole block.
Neon over hand-painted script, a barber pole that never stops turning. For the corner shops people can find even in the fog.
Built for a real client — a teal-fronted barbershop in San Francisco's Excelsior. Their old site had gone dark, so the job was simple: turn the lights back on.
- Living storefront hero
- Split-flap service board
- Live open / closed sign
N° 06 — Vinyl & Sunlight
Some turn heads
for a living.
Warm paper, a serif with some sun in it, and the room itself doing the selling. For the places whose whole appeal is walking through the door.
Built for a real client — a family-owned salon on Seabright Avenue in Santa Cruz, cutting hair since 2005. They had a stock template that could have belonged to any salon anywhere. This one could only be theirs.
- Their own room as the hero
- Services set like a record sleeve
- Live open / closed hours
N° 07 — Bold & Defiant
Some refuse to believe in
bad hair.
Type loud enough to argue with, a colour that refuses to be sweet, and the work doing the talking. For the people whose craft is personal.
Built for a real client — a hairstylist and barber working out of Mill Valley and the SF Marina. Her old site rendered blank below the header, so her whole price list and her story were invisible to anyone who visited.
- Her own line as the hero
- A wall of what clients get told
- Before-and-afters you drag
- Every price, above the fold
One brief — six directions
Concept · not a clientThere is no house style.
Tidemark is a seafood house I invented so I could design it six ways. Same name, same tagline, same four lines about the oysters, same one button — every word below comes from a single file. The only thing that changes is the art direction.
Your free preview works the same way. If the first direction isn't you, that isn't the end of the conversation — it's the start of it.
N° 08 — Interactive & Alive
What if the lightswere on?
wipe the fog
N° 09 — The UI Lab
Complex where it counts.
Clean where it matters.
Making you feel something is half the job — the other half is the interface itself. Glass, soft-touch, full skeuomorph, live data, fake 3D: different instruments, same hands. Everything below is real, working UI.
Pacifica, CA
Now
58°
Marine layer till noon. Obviously.
9am
55°
12pm
61°
3pm
64°
6pm
59°
Glassmorphism
Ambient
64
Neumorphism — try it
Gradients that breathe,
not scream.
Aurora & motion
4291 0071 5588 3417
Member since
Day one
FOGLINE
Skeuomorphism — move your cursor over it
Fake 3D — drag to spin
Visits after redesign
+212%3.1k monthly
0.8s load
100 Lighthouse
Data & dashboards
The reel — everything, one rail
Swipe through the work.
Keep scrolling. It goes sideways.
Golden Sol
Live client site
LifeLong
Live client site
No hair type left behind. All people, genders and ethnicities.
Barber $70 · Cuts from $90 · Color from $120See full prices →
Start your hair journey todayHair trauma heals where your new journey begins.
Tycetycehair
Hair & barber — live client site
Case study →Your business here.
The next card on this rail is a free preview away.
Claim the spotIn their own words
The part I can't design.
“It's a great site and an even better designer. Always on point and always working hard to get the job done.”
“So quick and so understanding. Great at manging the sites!”
“Made my website so quick, it truly looks professional and has helped my buisness excel to the next level!”
Back to the fog — bring a light
Here's the Fogline deal.
01
Reply with your business name.
That's it. That's the whole form.
02
I build you a free homepage preview.
No invoice, no meeting, no obligation. You'll see your business in a new light within days.
03
Love it? We finish it.
Don't? We part friends, and you keep the compliment.
Sites start at $150, and you saw the rest of that at the top. No retainer, no monthly fee, no surprise invoice.
Fogline is one person, born and raised on this coast. I'll meet you at your counter, not on a Zoom call.
Or call or text 650·557·6728. Usually the faster way to reach me.
Want to see the difference first? Before and after, on real clients.
The live postcard — same cove, real weather
This picture checks the Pacifica sky before it loads.
Pacifica, right now · Fog
One scene, five weathers, and a live feed deciding which one you get. Your site could know what the sky is doing too.