Fogline Studio — Proof
A template from 2011 that breaks on a phone. A Facebook page doing the job of a storefront. A domain that quietly stopped resolving and nobody noticed. Here is what changes when someone actually builds the thing. Drag any of them.
N° 01Santa Cruz — hair salon, open since 2005
What they had
A stock template. Centered heading, one photo, a paragraph of welcome text. Nothing in it says Seabright, says 2005, or says anything a hundred other salons couldn't say.
What it is now
Their actual room as the hero — the plants, the mirrors, the light through the front window. Services laid out like a record sleeve. Booking one thumb-reach away on a phone.
N° 02Excelsior, San Francisco
Emilio's Barber Shop
No website. A Booksy booking link and a Yelp page doing the job of a storefront.
Excelsior, San Francisco
Illustration — no site existed
What they had
Everything lived on other people's platforms. A customer searching the shop by name found a booking widget and reviews, but nothing that looked like Emilio's.
What it is now
A living storefront hero, a split-flap service board, and an OPEN/CLOSED sign that reads the real clock in San Francisco against the shop's hours.
N° 03Downtown Pacifica
Golden Sol Wellness Bar
A brand-new shop with nothing to send anyone to.
Downtown Pacifica
Illustration — no site existed
What they had
Opening a shop and having no address online. Every customer who heard about it had to take somebody's word for what it was.
What it is now
A one-page site built around the morning light — menu, story and hours in a single scroll, light enough to open on the walk over.
N° 04San Diego
Enchanted Princess Parties
Bookings ran through social messages and word of mouth.
San Diego
Illustration — no site existed
What they had
Every enquiry arrived as a DM, and every price had to be typed out again by hand. Nothing worked while she slept.
What it is now
A full booking site — six characters, packages and pricing, on a real domain. Her own storybook instead of somebody else's feed.
Not a mockup, not a pitch deck — a real page you can open on your phone and hand to a customer. If it isn't better than what you have now, you owe me nothing and we both got on with our day.
Pacifica, California