Fogline Studio — Proof
A template from 2011 that breaks on a phone. A Facebook page doing the job of a storefront. A domain that quietly stopped resolving and nobody noticed. Here is what changes when someone actually builds the thing. Drag any of them.
N° 01Santa Cruz — hair salon, open since 2005
What they had
A stock template. Centered heading, one photo, a paragraph of welcome text. Nothing in it says Seabright, says 2005, or says anything a hundred other salons couldn't say.
What it is now
Their actual room as the hero — the plants, the mirrors, the light through the front window. Services laid out like a record sleeve. Booking one thumb-reach away on a phone.
N° 02Excelsior, San Francisco
Emilio's Barber Shop
Emilio's Barber Shop
Quality service you can trust
Learn MoreOur Services
Service One
A short description of what we offer goes here.
Service Two
A short description of what we offer goes here.
Service Three
A short description of what we offer goes here.
Actually had: No website. A Booksy booking link and a Yelp page doing the job of a storefront.
Excelsior, San Francisco
Illustration — not a screenshot
What they had
Everything lived on other people's platforms. A customer searching the shop by name found a booking widget and reviews, but nothing that looked like Emilio's.
What it is now
A living storefront hero, a split-flap service board, and an OPEN/CLOSED sign that reads the real clock in San Francisco against the shop's hours.
N° 03Downtown Pacifica
Golden Sol Wellness Bar
Golden Sol Wellness Bar
Quality service you can trust
Learn MoreOur Services
Service One
A short description of what we offer goes here.
Service Two
A short description of what we offer goes here.
Service Three
A short description of what we offer goes here.
Actually had: A brand-new shop with nothing to send anyone to.
Downtown Pacifica
Illustration — not a screenshot
What they had
Opening a shop and having no address online. Every customer who heard about it had to take somebody's word for what it was.
What it is now
A site built around the morning light — their own bowl filling the screen, the full menu on its own page, and a line in the hero that reads the real Pacifica weather back to you.
N° 04San Diego
Enchanted Princess Parties
Enchanted Princess Parties
Quality service you can trust
Learn MoreOur Services
Service One
A short description of what we offer goes here.
Service Two
A short description of what we offer goes here.
Service Three
A short description of what we offer goes here.
Actually had: Bookings ran through social messages and word of mouth.
San Diego
Illustration — not a screenshot
What they had
Every enquiry arrived as a DM, and every price had to be typed out again by hand. Nothing worked while she slept.
What it is now
A full booking site — six characters, packages and pricing, on a real domain. Her own storybook instead of somebody else's feed.
N° 05North Beach & the Mission, San Francisco
What they had
One dish photo filling the whole screen, with the navigation set in white on top of a pale cream sauce. Two of the links had collapsed to the word “US” — the tail ends of About Us and Contact Us. Nowhere on that first screen does it say where the restaurant is, when it opens, or that there are two of them.
What it is now
Both rooms, each with its own reserve, pickup, directions and phone — the Columbus customer stops being sent to Guerrero to order. Fifty dishes with the kitchen’s own descriptions, the house-favourite and gluten-free notes moved up where you meet the first star rather than three thousand pixels below it.
Not a mockup, not a pitch deck — a real page you can open on your phone and hand to a customer. If it isn't better than what you have now, you owe me nothing and we both got on with our day.
Pacifica, California