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Tycetycehair
Client
Tyce — Hair & Barber
Where
Mill Valley & SF Marina
Booking
Cuts from $70
Status
In progress
The brief
A stylist with a point of view, behind a site nobody could read.
Tyce cuts and colours in two chairs — one in Mill Valley, one in the SF Marina — for curly, fine, textured and colour-treated hair. She had a template site from a host that shipped it broken: every block sat invisible behind an animation that never ran, and it still carried the template's 2017 stock photos. A Windows phone. A supermarket shelf. A handshake.
She already had the strongest thing a site like this can have: a sentence she actually believes, and thirty photos of her own work. The job was mostly to stop hiding both — and then to make the page sound as certain as she does.
What was built
A site that actually renders
Every content block on the old site sat at opacity zero behind a scroll reveal that never fired, so all five pages were blank below the header — her entire price list and her story were invisible to anyone who visited. The rebuild's base state IS the finished state; animation only ever adds to it, so no failure can strand the page empty again.
Her own line, at full volume
“There is no such thing as bad hair” is the whole hero, set as type rather than laid over a photo, with “bad hair” struck through. The colour is pulled from her own logo mark and pushed to saturation so it reads defiant instead of sweet.
The wall of what people get told
Too frizzy. Won't grow. Hopeless. The shame-words clients arrive carrying, scrolling past in huge struck-out type before resolving into her answer — that those lines are a review of the stylist, not of your hair. It is the part of the site she wrote, not me.
Twenty-seven photos that were already there
She had around thirty real photos of her own work sitting in her old host's media library; the site only ever displayed three. They now run in edge-to-edge filmstrips split by colour, cuts, texture and barber, each card carrying its service and price.
“Her price list had been invisible for years. Now it's the loudest thing on the page.”
Is your site hiding your prices too?
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