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Tycetycehair
Client
Tyce — Hair & Barber
Where
Mill Valley & SF Marina
Booking
Barber $70 · Cuts from $90
Status
Live
The brief
A stylist with a point of view, behind a site nobody could read.
Tyce cuts and colours in two chairs — one in Mill Valley, one in the SF Marina — for curly, fine, textured and colour-treated hair. She had a template site from a host that shipped it broken: every block sat invisible behind an animation that never ran, and it still carried the template's 2017 stock photos. A Windows phone. A supermarket shelf. A handshake.
She already had the strongest thing a site like this can have: a sentence she actually believes, and thirty photos of her own work. The job was mostly to stop hiding both — and then to make the page sound as certain as she does.
What was built
A site that actually renders
Every content block on the old site sat at opacity zero behind a scroll reveal that never fired, so all five pages were blank below the header — her entire price list and her story were invisible to anyone who visited. The rebuild's base state IS the finished state; animation only ever adds to it, so no failure can strand the page empty again.
Her own line, at full volume
“There is no such thing as bad hair” is what the page is built to say, and the hero says it in her own words — a promise that no hair type gets left behind, her name set huge in the house gradient, and a photograph of her own work behind all of it. The colour is pulled from her logo mark and pushed to saturation so it reads defiant instead of sweet.
The price is the first thing you meet
Barber $70, cuts from $90, colour from $120 — three numbers in the hero, above the fold, with a link straight to the full list. Nobody has to email her to find out whether they can afford a haircut. The full menu underneath splits her two chairs, because SF and Marin genuinely charge differently and pretending otherwise would only surprise someone at the till.
The wall of what people get told
Too frizzy. Won't grow. Hopeless. The shame-words clients arrive carrying, scrolling past in huge struck-out type before resolving into her answer — that those lines are a review of the stylist, not of your hair. It is the part of the site she wrote, not me.
Thirty photos that were already there
She had around thirty real photos of her own work sitting in her old host's media library; the site only ever displayed three. Colour, cuts, curls and barber each got their own lookbook page — a mosaic of her work opening from the front page, every tile carrying its service and its price.
Before and after, on a seam you drag
Six pairs of her own client photos on their own page — the big chop, a modern mullet, a full dimensional foil, extensions, grey blending, a textured barber cut — each pair crown-aligned so you are comparing the same head rather than the same pose, and each one revealed by dragging the seam across. Every card carries what that service costs, or says plainly that it's quoted at consultation.
“Her price list had been invisible for years. Now it's the loudest thing on the page.”
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